Cultural Diplomacy News
NATION BRANDING IN A GLOBALIZED WORLD
TRAVELLING. Israel: more than just a war
by Brittney Becker When the topic of Israel comes up, most people think of only one thing: the ongoing conflict with the Palestinians. This subject also dominates news coverage of Israel, so much so that the country’s image abroad seems inseparable from the conflict and Israel’s foreign policy as a whole. As such, Israel has … Continue reading
The Rickety Bridge Between East and West
by Metin Parlak (ICD Press team) Turkey has always been sold as the bridge between east and west; the Marmara sea with the iconic Bosphorous Bridge connecting Europe to Asia is the geographical and physical manifestation of this idea whilst a western looking generally Islamic population with a secular state demonstrate its sociological features. As … Continue reading
Brand Egypt
by Adel Raslan (ICD Program Coordinator) In today’s globalised marketplace the battle for tourism, exports, and investment is intensifying as brands have increasingly become the vehicles for communicating national identities. However, it would be naïve to believe that nation branding was a straightforward task. One such brand that exemplifies this difficulty is BrandEgypt. In a … Continue reading
The Irish Economy: The Ripple Effect of Nation Branding
by John O’Leary (ICD Research team) Ireland is a country of immense natural beauty with a rich historical tapestry, a nation without borders, bound by blood and restrained by geography, young in age but ancient in character. These positive images and reputation have been tainted in recent times due to its economic hardships, and Irelandstill … Continue reading
The Mystery of the “Afghan Girl”
by Agnieszka Krowinska (ACD Program Coordinator) It is often difficult to discern the uniqueness of the photograph we look at. What makes it unique and memorable for years to come? Steve McCurry’s photograph of an Afghan girl, published in the National Geographic magazine, aroused the interest of the whole world. How did this happen? Steve McCurry is now … Continue reading
Moldova’s Nation Brand—An Assessment
By Mihai Tonu. Before writing an article about the nation brand of a specific country, I think it is worth setting out the relevant concept of nation branding and trying to explain its main features and characteristics. The first thing that comes to mind is probably related to the field of tourism—or perhaps in reference … Continue reading
Ten Years On—A Rebranded Argentina?
By Dimitri Macmillen. Beyond its fine wine, tango and Maradona, little is genuinely known of Argentina outside of South America. Whenever Argentina is alluded to in terms of international significance, it appears to me as if little extends beyond the longstanding Malvinas dispute and the lessons invoked from its default in 2001—especially given the current … Continue reading
The Tastes of Italy
by Martina Bedetti. When you think about Italy, you dream of the fruity smell of the countryside, of the strong taste of wine that is “poetry coming from the earth”. Whoever has been to Italy knows that behind the stereotype of an Italy made up of Pizza, Pasta and Berlusconi, there is something more. Italy … Continue reading
Mauritius the social paradise
by Jason Dudhee This article will examine Mauritius’ nation brand. How it has been successful and then offers some suggestions on how it could be improved. Nation branding is the process of measuring, building and then managing the reputation of a country. Its purpose is to enhance a nation’s image in order to create a … Continue reading
France—An Evolving National Brand?
Nation branding is the measurement of a country’s reputation abroad. Nation branding or public diplomacy is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, China, South Korea, South Africa, New Zealand, and most Western European countries. There is a growing interest among poorer states to practice nation branding because … Continue reading
